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• 上架時刻：2021-10-25
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【慨括(kuo)詳情】SIAL國(guo)(guo)際(ji)(ji)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(上(shang)(shang)海)將于2022年(nian)(nian)5月(yue)18-20日在(zai)上(shang)(shang)海新(xin)(xin)(xin)(xin)國(guo)(guo)際(ji)(ji)博覽(lan)中(zhong)(zhong)心(xin)舉(ju)(ju)行，展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)覽(lan)面積將達到(dao)(dao)(dao)(dao)180,000平(ping)方(fang)(fang)(fang)米，預計(ji)吸(xi)引全(quan)(quan)球(qiu)4,500家(jia)(jia)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)商和(he)超(chao)過150,000位專(zhuan)(zhuan)業人(ren)士參(can)與(yu)，同(tong)期(qi)還將舉(ju)(ju)辦(ban)十(shi)大(da)(da)峰(feng)會論(lun)壇(tan)和(he)九大(da)(da)精彩活動。今天SIAL國(guo)(guo)際(ji)(ji)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(上(shang)(shang)海)小(xiao)編將為大(da)(da)家(jia)(jia)分(fen)享(xiang)2021年(nian)(nian)休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)行業研究。　　據(ju)了(le)解(jie)，我國(guo)(guo)休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)場(chang)(chang)規(gui)模(mo)龐大(da)(da)，且年(nian)(nian)均(jun)(jun)(jun)復合(he)增(zeng)(zeng)(zeng)長(chang)(chang)率(lv)均(jun)(jun)(jun)達到(dao)(dao)(dao)(dao)兩位數(shu)，2015—2019年(nian)(nian)年(nian)(nian)均(jun)(jun)(jun)復合(he)增(zeng)(zeng)(zeng)長(chang)(chang)率(lv)為11.96%，2020年(nian)(nian)我國(guo)(guo)休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)市(shi)場(chang)(chang)規(gui)模(mo)預計(ji)可達到(dao)(dao)(dao)(dao)12984億(yi)元，但整體市(shi)場(chang)(chang)規(gui)模(mo)增(zeng)(zeng)(zeng)速(su)(su)放緩(huan)，市(shi)場(chang)(chang)飽(bao)和(he)度逐步提(ti)(ti)升(sheng)。　　從(cong)(cong)(cong)(cong)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)類(lei)上(shang)(shang)看，傳(chuan)統(tong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)糖(tang)巧蜜(mi)(糖(tang)果、巧克(ke)力(li)(li)、蜜(mi)餞)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)類(lei)在(zai)休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)中(zhong)(zhong)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)市(shi)場(chang)(chang)份(fen)額占比大(da)(da)，占比達到(dao)(dao)(dao)(dao)31.95%，其次為烘焙蛋糕(gao)、膨化(hua)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)鹵制(zhi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、堅果炒貨(huo)、餅干和(he)其他(ta)，其中(zhong)(zhong)，休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)鹵制(zhi)類(lei)目復合(he)年(nian)(nian)均(jun)(jun)(jun)增(zeng)(zeng)(zeng)速(su)(su)快，2015-2019年(nian)(nian)年(nian)(nian)均(jun)(jun)(jun)復合(he)增(zeng)(zeng)(zeng)長(chang)(chang)率(lv)為18.8%，仍(reng)有(you)較大(da)(da)市(shi)場(chang)(chang)潛(qian)力(li)(li)。　　從(cong)(cong)(cong)(cong)用(yong)戶(hu)(hu)上(shang)(shang)看，隨(sui)著(zhu)人(ren)均(jun)(jun)(jun)收入的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)提(ti)(ti)高(gao)(gao)和(he)消(xiao)(xiao)(xiao)費(fei)(fei)升(sheng)級的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)持續，用(yong)戶(hu)(hu)消(xiao)(xiao)(xiao)費(fei)(fei)需求(qiu)越(yue)(yue)來(lai)越(yue)(yue)多(duo)元，休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)零(ling)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)消(xiao)(xiao)(xiao)費(fei)(fei)從(cong)(cong)(cong)(cong)“能吃(chi)飽(bao)”向“能吃(chi)好”的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)趨勢(shi)發(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，消(xiao)(xiao)(xiao)費(fei)(fei)需求(qiu)從(cong)(cong)(cong)(cong)階梯式(shi)向扁平(ping)化(hua)發(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)，從(cong)(cong)(cong)(cong)功(gong)能供給、感(gan)官(guan)刺激(ji)、時(shi)(shi)空情(qing)緒(xu)、認(ren)同(tong)歸屬四個(ge)(ge)方(fang)(fang)(fang)面，總結(jie)出(chu)(chu)用(yong)戶(hu)(hu)消(xiao)(xiao)(xiao)費(fei)(fei)體現(xian)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)四大(da)(da)特征：品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)質(zhi)消(xiao)(xiao)(xiao)費(fei)(fei)、感(gan)官(guan)消(xiao)(xiao)(xiao)費(fei)(fei)、情(qing)感(gan)消(xiao)(xiao)(xiao)費(fei)(fei)、符號(hao)消(xiao)(xiao)(xiao)費(fei)(fei)。隨(sui)著(zhu)休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)零(ling)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)消(xiao)(xiao)(xiao)費(fei)(fei)人(ren)群結(jie)構的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)年(nian)(nian)輕化(hua)、需求(qiu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)多(duo)元化(hua)，休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)類(lei)將更(geng)(geng)加豐富，未來(lai)仍(reng)有(you)較大(da)(da)提(ti)(ti)升(sheng)空間(jian)。　　從(cong)(cong)(cong)(cong)消(xiao)(xiao)(xiao)費(fei)(fei)趨勢(shi)來(lai)看，食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)正處于享(xiang)有(you)新(xin)(xin)(xin)(xin)渠(qu)道(dao)紅(hong)利，開(kai)(kai)拓(tuo)新(xin)(xin)(xin)(xin)消(xiao)(xiao)(xiao)費(fei)(fei)市(shi)場(chang)(chang)兩大(da)(da)場(chang)(chang)景(jing)中(zhong)(zhong)。　　從(cong)(cong)(cong)(cong)渠(qu)道(dao)來(lai)說，休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)大(da)(da)多(duo)是密封包(bao)裝，易于存儲和(he)運(yun)輸，與(yu)電商渠(qu)道(dao)適配度較高(gao)(gao)，2015-19年(nian)(nian)休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)電商滲透率(lv)從(cong)(cong)(cong)(cong)3%提(ti)(ti)高(gao)(gao)至12%。后疫情(qing)時(shi)(shi)代(dai)，線上(shang)(shang)渠(qu)道(dao)發(fa)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)加大(da)(da)力(li)(li)度，長(chang)(chang)期(qi)來(lai)看電商滲透率(lv)仍(reng)有(you)較大(da)(da)提(ti)(ti)升(sheng)空間(jian)。　　而借助借助渠(qu)道(dao)紅(hong)利，新(xin)(xin)(xin)(xin)銳食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)通過社交平(ping)臺的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)強勢(shi)內容(rong)營(ying)銷(xiao)，從(cong)(cong)(cong)(cong)傳(chuan)統(tong)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)行業巨(ju)頭份(fen)額中(zhong)(zhong)開(kai)(kai)辟(pi)出(chu)(chu)藍(lan)海賽(sai)道(dao)并不(bu)斷做大(da)(da)增(zeng)(zeng)(zeng)量(liang)用(yong)戶(hu)(hu)，形成潛(qian)力(li)(li)巨(ju)大(da)(da)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)新(xin)(xin)(xin)(xin)消(xiao)(xiao)(xiao)費(fei)(fei)市(shi)場(chang)(chang)。　　當然(ran)，這(zhe)同(tong)時(shi)(shi)要(yao)求(qiu)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)進(jin)一(yi)步細(xi)分(fen)目標客戶(hu)(hu)群體，以(yi)(yi)滿足(zu)(zu)不(bu)同(tong)用(yong)戶(hu)(hu)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)個(ge)(ge)性(xing)化(hua)需求(qiu);并主動拓(tuo)寬消(xiao)(xiao)(xiao)費(fei)(fei)場(chang)(chang)景(jing)，更(geng)(geng)加注重品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)營(ying)銷(xiao)以(yi)(yi)開(kai)(kai)發(fa)新(xin)(xin)(xin)(xin)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)增(zeng)(zeng)(zeng)長(chang)(chang)點(dian)。比如(ru)針對居家(jia)(jia)“宅一(yi)族”開(kai)(kai)發(fa)口(kou)味(wei)(wei)豐富但方(fang)(fang)(fang)便快捷的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，以(yi)(yi)滿足(zu)(zu)足(zu)(zu)不(bu)出(chu)(chu)戶(hu)(hu)享(xiang)用(yong)大(da)(da)餐的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)需求(qiu);比如(ru)同(tong)樣(yang)是堅果產(chan)(chan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，對于健身減肥(fei)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)白領推出(chu)(chu)堅果代(dai)餐粉(fen)，滿足(zu)(zu)其對高(gao)(gao)蛋白低熱(re)量(liang)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)攝入需求(qiu)。　　關(guan)于2021年(nian)(nian)休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)牌(pai)行業研究，SIAL國(guo)(guo)際(ji)(ji)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(上(shang)(shang)海)小(xiao)編就分(fen)享(xiang)到(dao)(dao)(dao)(dao)這(zhe)里，想了(le)解(jie)更(geng)(geng)多(duo)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)飲(yin)料行業相關(guan)的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)資訊，歡迎到(dao)(dao)(dao)(dao)SIAL國(guo)(guo)際(ji)(ji)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(上(shang)(shang)海)現(xian)場(chang)(chang)參(can)觀(guan)交流。SIAL國(guo)(guo)際(ji)(ji)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(上(shang)(shang)海)是SIAL世界三大(da)(da)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)之一(yi)、一(yi)年(nian)(nian)一(yi)度的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)世界食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)全(quan)(quan)產(chan)(chan)業鏈大(da)(da)會，由法(fa)國(guo)(guo)高(gao)(gao)美(mei)艾博展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)覽(lan)集團攜(xie)同(tong)旗下北(bei)京(jing)愛博西雅展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)覽(lan)有(you)限公司主辦(ban)，每年(nian)(nian)5月(yue)在(zai)中(zhong)(zhong)國(guo)(guo)上(shang)(shang)海浦(pu)東舉(ju)(ju)辦(ban)。自(zi)2000年(nian)(nian)登陸中(zhong)(zhong)國(guo)(guo)以(yi)(yi)來(lai)，SIAL中(zhong)(zhong)國(guo)(guo)系列國(guo)(guo)際(ji)(ji)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)吸(xi)引了(le)全(quan)(quan)球(qiu)70多(duo)個(ge)(ge)國(guo)(guo)家(jia)(jia)和(he)地(di)區的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)4萬(wan)家(jia)(jia)參(can)展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)企業，展(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)(zhan)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)覆(fu)蓋飲(yin)料、乳制(zhi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、休(xiu)(xiu)(xiu)(xiu)閑(xian)(xian)(xian)(xian)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)、方(fang)(fang)(fang)便食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)，糧油果蔬肉類(lei)食(shi)(shi)(shi)(shi)(shi)(shi)(shi)材，調味(wei)(wei)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)等21大(da)(da)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)類(lei)，專(zhuan)(zhuan)業觀(guan)眾來(lai)自(zi)全(quan)(quan)球(qiu)100多(duo)個(ge)(ge)國(guo)(guo)家(jia)(jia)和(he)地(di)區，覆(fu)蓋食(shi)(shi)(shi)(shi)(shi)(shi)(shi)品(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)(pin)進(jin)出(chu)(chu)口(kou)商、經(jing)銷(xiao)商、批發(fa)與(yu)零(ling)售商、超(chao)市(shi)與(yu)綜合(he)賣場(chang)(chang)、酒店餐飲(yin)等多(duo)領域，人(ren)數(shu)超(chao)過100萬(wan)。2022年(nian)(nian)5月(yue)18-20日在(zai)上(shang)(shang)海浦(pu)東·新(xin)(xin)(xin)(xin)國(guo)(guo)際(ji)(ji)博覽(lan)中(zhong)(zhong)心(xin)開(kai)(kai)幕(mu)，期(qi)待您的(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)(de)到(dao)(dao)(dao)(dao)來(lai)。